To book a free consultation and arrange to run a test on your site contact me now. I’ll be in touch to arrange a time where we can discus what you want to test.
There’s an almost limitless amount of things you could test but here’s a few suggestions that might have the most benefit for you.
- Compare different button designs or colors. Sign-up or Add to Cart buttons are great ones to test.
- Different link text or Calls To Action. Make sure your using the right language to get action.
- Which image compliments this better? Test which image stirs the feeling you want in the reader.
Step 1 – Contact me to arrange to run a split test. We’ll decide on the variants in the test.
Step 2 – Implement the test and begin serving variants to users. Store the outcome.
Step 3 – Look at the results and see which version of your content generates more conversions.
The testing system works using a JavaScript library for serving variants and reporting the data. As such it requires some small edits to your pages so that it can include the JavaScript code to run the test.
If you don’t feel comfortable installing JavaScript don’t worry, I’ll do it all for you.